BOBBER OLYMPICS
The charm and allure of the winter games
There is a moment, every four years, when the snow stops being just silence and whiteness, and becomes the stage for dreams, challenges and glory: the Winter Olympics. The charm and allure of the winter games. They were born in 1924 among the ice of Chamonix, but it is among the peaks of Italy that they found a romantic and profound echo.
In 1956, Italy hosted the Games for the first time: Cortina d’Ampezzo, with its discreet elegance and its embrace of rocks and woods, became the world’s stage. It is an Olympics that has the flavor of rebirth, of light after fatigue, of the white that cleanses and prepares for the new. Bobsleigh, skiing, jumping into the blue: everything seems light, almost enchanted. They are simple, authentic Games, told for the first time on live television, imprinted in the black and white of the first screens and in the memories of those who experienced them. The legend of Cortina 1956 is still there, suspended between the peaks, in the footsteps of those who stood on the podium or simply dreamed.
And that dream never died. Seventy years later, Milan-Cortina 2026 will reignite the flame. An Olympics that bridges past and future, city and mountains, modern rhythms and the ancient rhythms of Alpine trails. Because the Olympics are not just competition, but emotion and identity, a thread that binds the mountains of the world.
Unique shoes, like the Olympics returning to our mountains.
Only a few examples are available in the online shop,
to walk through history.
